It's not just one thing.
"Headed to the club, I ain't thinkin' 'bout you." - Elena Fisher to Nathan Drake, probably.
Pro tip: Remember the title of the game while playing.
In Dark Souls III, like in life, you must continuously roll to your objectives.
We need the FUNC! Gotta have that FUNC!
Stick together and... die together.
The game is so pretty that it's distracting.