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ASOS and EA Join Forces for a Need for Speed Payback Collection

Gotta go fast, and gotta look fly.

In another tale from “video game clothing collaborations” history, clothing retailer ASOS has partnered with Electronic Arts to put together a new fashion line that’s inspired by Need for Speed Payback. Not only is it inspired by the game, but it looks to bring some of the “cool” from the game to the real world as well. In an exclusive partnership with ASOS, EA brought the lead characters Tyler the Racer, Mac the Showman, and Jess the Wheelman together for a special line that’s meant to celebrate the game.

 


Need for Speed Payback has inspired a special “garage themed web experience” at the ASOS website as well, where players can customize three models with different looks from the Need for Speed Payback collections and more. There’s a special line of shirts available starting today that can be found on ASOS.com, in addition to an original menswear T-shirt that main character Tyler wears.

If you’re on the cutting edge of fashion and want to make sure you don’t miss out on the collection, head over to the official page here and you can start dressing like a hotshot racer.

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