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Even Ubisoft Can’t Deny How Successful Red Dead Redemption 2 is Bound to Be

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This release window ain’t big enough for the both of ya

A small piece of your soul withered away when the news broke on that fateful day—Red Dead Redemption was delayed until 2018. The title was originally supposed to release this fall but Rockstar confirmed that the timeline would have to stretch into next year. Almost every fan of the widely popular western action-adventure title was disappointed to hear the news and immediately started to prepare for the extended wait. Almost every fan.

Ubisoft, apparently, found reason to celebrate. During Ubisoft’s latest earnings call the Assassin’s Creed developer admitted that the delay felt like a bit of good fortune. Ubisoft has a few projects of their own slated to release this fall including Mario + Rabbids Kingdom Battle and Assassin’s Creed: Origins. It would be a shame that these games would have to live in the shadow of another title that is pretty much guaranteed to eat up the majority of the attention from consumers. At least, that’s the way Ubisoft seems to see things.


“Clearly the fact that there is no Red Dead Redemption [2] is a positive for our fiscal year 2018,” Ubisoft CFO Alain Martinez said during the latest earnings call. “This is something that we had taken into our [financial] assumptions. So the absence of that game is of course giving us a better window for the launch of some of our games.”

Nobody can blame Ubisoft for feeling relieved about Red Dead Redemption 2’s delay but it’s also important to note that Ubisoft has had a pretty successful fiscal year. Even with no new releases in the last quarter, Ubisoft is still having a strong 2017. Ubisoft expected to do $196.8 million in sales but surpassed the projection with an impressive $234 million instead. It’s only the beginning of what will likely be a big year for the developer. Ubisoft has several highly anticipated titles under its belt along with some pretty big DLC roll outs planned for the fall. Even in the midst of all this success, however, it’s simply impossible to ignore how big Red Dead Redemption 2 is guaranteed to be. At this point, it’s not a matter of whether or not the sequel will push out impressive sales numbers. It’s more so a waiting game to see just how impressive the numbers could be.

For now, Martinez still feels like it’s a bit too early to make any calls on what Red Dead Redemption 2’s delay means for Ubisoft overall. He admitted that while it certainly gives the team “more confidence” it’s not enough too change their “guidance” for the rest of the year.

Red Dead Redemption 2 is now slated for a Spring 2018 release.

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