It seems that Sonic the Hedgehog has been the talk of the town recently; with Sonic Mania and Sonic Forces coming out this year, the blue hedgehog is surely grabbing some positive attention at the moment.
Today, Sega has announced an app for iOS and Android called Sega Forever that will let players relive their childhood memories in the form of classic Sega titles. Sega Networks’ chief marketing officer Mike Evans, tells Gamesindustry.biz, “We’ll able to chart the relative strength of the IP, we’ll be able to understand the demographics and the psychographics of the people who are playing the games, and once we have that audience we’ll be able to create further games and experiences for that audience as well.”
When asked about the risky move to build a strategy based around nostalgia, Evans responded with this statement: “Nostalgia is actually very much in vogue, which is one the reasons we’ve been chasing it down,” he says. “Everything Nintendo has been doing has been driving big waves in nostalgia, they’ve done some amazing things and they had a lot of success with the classic NES. There is a film and documentary coming out about retro gaming called Console Wars. We also have a Sonic movie coming in 2019.”
The Sonic the Hedgehog movie was confirmed to be in production last year and was slated for a 2018 debut. With Evans stating that the date is 2019, we can only assume that the live-action/CG hybrid film has been slightly delayed. The director of Deadpool (Tim Miller) is still on the project – as far as we know. Here’s hoping that this Sonic movie will have half as many awesome action scenes as Deadpool had.