Shake and bake
Will Ferrell is helping usher in yet another major milestone for esports by starring in an upcoming comedy that will have competitive gaming at its focus.
Even more exciting is that esports stars are now getting their chance to hit the big screen as competitive gaming powerhouses Fnatic and Evil Geniuses are also in talks to star in the film.
For those who are unfamiliar with the competitive gaming scene, some of the most prominent and successful Dota 2, Counter-Strike: Global Offensive and League of Legends squads come from Fnatic. Evil Geniuses, on the other hand, just walked away as the grand prize winners of the 2016 autumn edition of the MarsTV Dota 2 League and they also have some of the most prominent members of the fighting game community under their umbrella.
The upcoming film currently doesn’t have a title or a release date but both gamers and movie goers alike have high hopes considering Legendary, Mosaic and Gary Sanchez Productions will all be working together to bring the new comedy to life.
For anyone who is skeptical about how a man of Ferrell’s age will become the star of an esports movie when the average player calls it quits in their mid 20s, that’s actually all a part of the joke here.
Multiple reports indicate that Ferrell will be taking on the role of a professional player who is still frequenting the gaming scene despite being well above the age of the average competitor.
Diving into the world of esports will certainly be a new narrative for Ferrell to explore but the performance itself may actually be right in the middle of his comfort zone. According to a press release, Ferrell’s character is expected to draw a lot of inspiration from his Talladega Nights performance.
That’s good news considering Ricky Bobby is widely considered to be one of Ferrell’s most beloved characters.
There isn’t much information about the film available just yet but it certainly seems to have a solid foundation and a lot of potential to join the ranks as yet another gaming-inspired box office success.
We’ve already seen the World of Warcraft film Warcraft pull in more than $430 million at the box office and even the mobile game Angry Birds delivered a box office hit.
Assassin’s Creed is also joining the growing list of video games to receive big screen adaptations along with other upcoming films inspired by Minecraft, Sonic the Hedgehog and Five Nights at Freddy’s.
Ferrell’s film, however, will be the first gaming-inspired movie in major theaters that focuses specifically on the culture of esports.
The groundbreaking movie marks yet another way esports has continued to grow beyond a niche audience and finally prove its potential to be a mainstream money maker.
With major networks like TBS and ESPN also throwing their hats into the esports arena, it’s not likely that the latest esports boom will fade any time soon—and we wouldn’t have it any other way.
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