Play virtual ball!
Looks like League of Legends fans might have another platform to watch games on, as Riot Games and Major League Baseball Advanced Media has announced a partnership. BAMTech, a subsidiary of MLBAM, is expected to pay a minimum of $300 million for the rights to stream competitions until 2023.
“The amount of time that [Riot Games] has over the top for live events far eclipses any other sport in the world — not just esport, any other sport in the world,” BAMTech president of business and media Bob Bowman told Yahoo Esports.
“So the monetization for that effort and those kind of events is going to be really exciting,” Bowman continued. “But we think the world is ready for esports. The sponsors, the advertisers are ready for it. They’re dying for it. It’s a great audience and they spend a great deal of time with this content.”
League of Legends competitions typically appears on free platforms such as Twitch and YouTube. Riot Games assured that content will continue to be free, though did mention the possibility of premium content down the line.