To infinity and beyond?
GFK Chart-Track numbers have revealed that launch sales for Call of Duty: Infinite Warfare, which released last Friday, have not been great for the franchise as a whole.
They represent a 48.5% decrease over last year’s launch sales of Call of Duty: Black Ops 3, which released at a similar period in November of 2015.
While these weak figures might be considered a result of the fact that this was Call of Duty’s first launch without editions for the PlayStation 3 or Xbox 360, even taking that into account shows that Infinite Warfare’s sales were still down by 43.6% compared to last year.
These initial sales figures still place Infinite Warfare as the second biggest UK launch of the year so far, however, with only Fifa 17 taking the reigning spot above it in that regard.
It should also be noted that these initial numbers don’t factor in digital sales, which have previously been a source of success for the Call of Duty franchise.
Activision did admit in a financial briefing last week that they expected sales to be less successful for Infinite Warfare over Black Ops 3, since the former is a new sub-brand rather than a sequel.
Even so, this isn’t the most comforting of news for Infinity Ward or Activision, and it remains to be seen whether the Infinite Warfare fiction remains on the table for the franchise in future.
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