EA CEO Discusses the Importance of Diversity in Games


“If you’re going to make games for a community, you have to have a true representation of that community.”

EA’s CEO Andrew Wilson has stated in an interview with The Verge why he believes that diversity in games is more important than ever in the video game industry.

“Representation is really important. When I started playing games, we could squint and see 200 million players. Many of those players were 14-year-old boys playing in their mother’s basements. That was really what gamers were. There was this negative connotation about what being a gamer meant. Today the average age of a gamer, I think, is about 35. Nearly 50 percent of them are female, and certainly gaming transcends all forms of culture and gender and background, both socioeconomic and ethnic background.”

He went on to explain that EA makes a point in thinking what a new game represents and the company hopes to “capture the true nature of the community that’s engaging in that content.”

“When you look at some of our games today, you see that we have strong female leads, we have strong black leads, we have strong Latino leads, we have young leads to older leads,” he explained. “It’s really important as we design games, and that wasn’t really any mandate that we made as a company, and it won’t be any mandate that we make going forward.”

Wilson went on to explain how he believes creating diverse games requires the development team to be made up of a diverse group of people. He explained: “Diversity is such an important part of this. If you’re going to make games for a community, you have to have a true representation of that community. For the longest time our industry, like every other industry, was very white male-dominated. We’re seeing real change to that now. Some of our greatest creative leaders are women. I think two out of the three biggest games we launched last year were led by really strong, creative women.”

It’s indeed true that EA’s games include characters from both genders and many different ethnic backgrounds. Diversity in gaming is a great thing and is no doubt what helps make gaming such a big industry.

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