A video game literally becoming art!
SEGA Europe has announced that it will be partnering up with the art publisher Washington Green to help celebrate Sonic the Hedgehog’s 25th anniversary. That’s right, everybody’s favorite blue hedgehog is getting his own art show collection which will feature various works “executed through a number of mediums and creative styles, including sculpture, painting and mixed media.”
As VideoGamer reports, SEGA Europe’s director of brand licensing, Jason Rice, has stated: “The Sonic licensing programme is already well known for its art programmes but we wanted to really push the boundaries with this project. With Washington Green we have been able to create a one-of-a-kind collection for the franchise. They have given us access to some of contemporary art’s most celebrated artists not to mention a number of new up and coming talents. The result is a collection of truly stunning and innovative works from some of the finest painters and sculptors around today.”
The art pieces featured will be reprinted and sold in numbers for collectors. Each will be signed by one of the founding members of the Sonic franchise, Naoto Oshima, and will include a certificate of authenticity.
The collection will be on display for a VIP launch at Castle Fine Art, South Molton Street on December 1. The exhibition will then be open to the public the next day. You will be able to buy a limited print from the Washington Green’s 34 Castle Fine Art galleries around the UK.
We look forward to seeing what kind of works of art Sonic inspires.