Not even the colorful controllers are enough.
The Xbox One may be doing great in terms of sales in western territories, especially in recent months where it’s quickly overtaking its competitor, the PS4. However, Japan remains a stone wall, and Microsoft’s consoles just can’t seem to catch a break there. We’ve often speculated that it’s because the Japanese market simply doesn’t have an interest in the exclusive games that Microsoft has to offer. That’s no secret, and Phil Spencer agrees.
‘I think it’s due to a lot of games that are released on the console, I feel that a lot of the games are not games that the Japanese public would play and get themselves into. A lot of Japanese gamers really seem to like games such as Persona 5 or Nioh and that is why we decided to get in touch with Japanese developers to create such games as Blue Dragon and Lost Odyssey for the Xbox 360. If we plan on doing better in the Japanese game market we want to release games that the average Japanese gamer will really enjoy.’
The Japanese people do seem to generally enjoy games made by Japanese developers. Spencer admitted that they had gotten exclusivity for Blue Dragon and Lost Odyssey on the Xbox 360 in an attempt to tap into the Japanese market, but also realizes that they need to secure more deals with Japanese developers if they hope to secure a foothold in that country.