During today’s keynote event, Apple introduced the iPhone 7 and iPhone 7 Plus.
After a good few months of rumors circulating the internet about the next generation of iPhone, today saw the official unveiling. Boasting over 1 billion iPhone sales, Cook discussed the upcoming iOS 10 update, detailing the improved intelligence, and redesigned Maps app that allows users to book a reservation or an Uber ride directly from the app.
Another app, HomeKit, allows users to set up and manage devices at home whether you’re there or away. A ‘Works with Apple HomeKit’ label will be on the box of products that will work with this upcoming app. Messaging has also been given a redesign in iOS 10 with bubble effects, and new stickers being made available as part of the OS update.
Following the details of iOS 10, the iPhone 7 was revealed. Described by Apple as the most deliberate evolution of their original design with an aluminum body and a single sheet of glass, the iPhone 7 retains the beauty of the brand and utilizes a new process to give a high gloss, pristine black finish.
The iPhone 7’s new features and improvements were broken down into 10 steps. The first of which was the previously mentioned design. The iPhone 7 and 7 Plus will be available with a high gloss black finish. There’s also another black finish called… black. This alternative diffuses light and has a matte finish. The iPhone 7 also comes in gold, silver, and the popular rose gold color.
iPhone 7’s home button has also been given an upgrade to make it more responsive. It will adopt the same force-sensitive, solid state technology as the current range of MacBooks. It also has unique feedback which can be utilized by third-party applications, as well as phone calls and messaging.
Number three of the list of improvements is a water and dust resistant iPhone. The iPhone 7 is now IP67 dust and water resistant, utilizing new seals and adhesives to make you feel more comfortable and safe when handling your iPhone.
One of the most notable improvements comes in the form of the 12-megapixel camera. An optical image stabilizer has been utilized in the iPhone 7 and 7 Plus, and the six element lens allows for three times longer exposure, which equates to 50% more light onto the sensor. A flicker sensor has also been implemented which reads artificial lighting and compensates for this in any videos and photos that you take. A quad LED True Tone flash also helps to light up any dark environments.
Most importantly, the camera is using an image signal processor. This is essentially the camera’s brain which sets exposures, the focus, the color with white balance, and wide color for the first time on a smartphone. Tone mapping, noise reduction, and subject detection are also taken into account and all of this happens every time you take a picture. In terms of the front camera, the iPhone 7 sports a seven megapixel HD Facetime camera, perfect for all those selfies.
The iPhone 7 Plus, however, gets an additional 12-megapixel lens on the back- one has a wide angle lens like the iPhone 7, and the other lens is a telephoto lens. Utilizing the optical zoom that comes with this additional camera is as simple as clicking the option just above the shutter button on your screen. Beyond 2x optical zoom is software zoom that we’ve seen in smartphone cameras before. However, with the iPhone 7 Plus, the quality is better because the software zoom starts once the optical zoom has been utilized.
A new ‘Portrait’ option in photo styles also allows iPhone 7 Plus users to have a shallow depth of field, keeping the person in your photo clear at the front, and adding a blur to the background. The iPhone 7 Plus also provides a real-time deep depth preview on-screen, something that professional DSLRs don’t do. This feature will come as a free update to iPhone 7 Plus users later this year.