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Bethesda’s Pete Hines Was Pleasantly Surprised by Doom’s Great Reception

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“You don’t know if you’re drinking your own kool-aid…”

Bethesda’s vice president of PR and marketing, Pete Hines, has revealed that he was pleasantly surprised by what a great response Doom’s single-player campaign received.

In an interview with MCV, Hines stated that he was concerned that the campaign might be a little too old school for today’s modern audience. Hines said: “If you are at Bethesda and play the single-player, you might think it’s really fun and different. But you don’t know if you’re drinking your own kool-aid… is it really fun? Or are people going to play it and dislike the fact there’s no voiced protagonist, or the fact there’s no real story, and will they say: ‘id Software hasn’t got out of the 1990s. Same old, same old. 6/10’. You never know which of those two scenarios you’ll end up getting.”


A month after Doom was released, Bethesda allowed gamers to download and try a single-player demo in order to show what the main campaign was like. Hines commented on this, saying: “We did the single-player demo after launch,” Hines continued. “We had showed off the multiplayer, but we hadn’t managed to show as much of the single-player. So giving folks the chance to try it… well it turned out to be a good idea.”

The hard work payed off and, upon its release, Doom received a great response from both gamers and critics alike. It is available now for the PlayStation 4, Xbox One, and PC.

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