4 Ways Microsoft Might Capitalize on AR After Pokemon GO’s Success

Microsoft should be taking notes.
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Pokemon GO, But Better

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Pokemon GO is very cool for what it is. You can download for free and play on your mobile device provided that it isn’t too old. Most recent Android models and the last few Apple products are all supporting the game. Accessibility on the technology front has been amazing, but the technology itself leaves much to be desired. The game relies on your phones gyroscopes and camera, so the AR isn’t exactly perfect.

The HoloLens has shown real potential in this regard. Generated animations line up nicely to your surroundings, making elements of games seem like they’re actually in your world. Users don’t have to constantly walk awkwardly with their phone, and aren’t limited to its small screen. Microsoft can capitalize on Pokemon GO-mania by pushing AR to its limits, promising augmented reality more advanced than what already has the world hooked.

Just imagine looking around and seeing Pokemon right in front of you rather than a small representation on your screen. Now that’s true AR.


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Author
Ishmael Romero
Just a wandering character from Brooklyn, NY. A fan of horrible Spider-Man games, anime, and corny jokes.