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Ubisoft Is Hoping Canada Can Save Them From Hostile Takeover

Ubisoft is taking steps to prevent any future hostile takeovers, looking to Canadian investors to fend off share purchases by mass media company Vivendi.

Founder Yves Guillemot has recently been meeting with prospective investors across Canada, looking to increase the company’s Canadian shareholders. The Guillemots are also looking to local governments for potential aid, considering Ubisoft houses over 3,000 jobs in the region and stands as a primary media power in Quebec.


The prospect of a takeover has been on the company’s mind following Vivendi’s acquisition of 15% Ubisoft stake and an unwelcome takeover offer on Gameloft, another gaming company owned by the Guillemot brothers.

Analysts believe Vivendi is looking to make a full takeover of Ubisoft, especially since Vivendi sold its last shares of Activision Blizzard last month.

Continuing his campaign, today Guillemot met with Canadian Prime Minister Justin Trudeau to discuss the company’s future and impact on the Canadian job market.

“We want to increase the number of Canadian shareholders in Ubisoft to have better control over the capital. We feel it’s a good defense,” said Guillemot.

In response to Vivendi’s first large Ubisoft share purchase back in October, Guillemot promised, “We’re going to fight to preserve our independence” and continue their goals “to deliver the most original and memorable gaming experiences.”

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