Goat Simulator Super Secret DLC Ad
This moment actually took place during the pre-show before The Game Awards 2015. Goat Simulator has made a name for itself by being an odd duck and there is absolutely nothing wrong with that, but its advertisement for its upcoming DLC was too weird.
A round table including a bunch of animals that would fit right in with Goat Simulator and a porpoise arguing over purchasing a DLC. The titular goat shows up to tell his buddy to just fork up the dough since he got the game on sale. It was an odd advertisement that seemed very forced and didn’t really provide any information other than the fact that there would be DLC.