Nearly every modern game these days features Easter Eggs that refer to the developers’ inspirations, past works, or other fun surprises. Usually, these bonus bits will be found by searching down a hidden corridor, or completing a level under specific parameters. Many Easter Eggs have strict criteria that must be met in order to unlock them, or you have to know just where and how to look if you want to track them down.
However, every now and then you’ll come across something that crosses the line from being just a fun little extra to straight-up advertising. These instances are often unavoidable, or happen naturally during gameplay without much effort or searching. Nintendo, in particular, seems to really enjoy pushing their other products on their fans, but they are far from alone. Here are some of the best (or worst, depending on your point of view) moments we’ve seen.