You may have noticed that when it comes to buying games digitally on consoles, the prices are very high even if the game isn’t a new release. For instance, buying a physical copy of Assassin’s Creed: Unity from Walmart or Amazon would cost you $19, however buying the game physically from the PlayStation Store would run you $40.
It seems strange that digital games would cost more than physical versions and many gamers have often wondered why this is the case. During Ubisoft’s Q1 fiscal year results conference, the publisher revealed that it made over $60 million in digital sales. When asked by an analyst why digital games cost so much more than physical ones, Ubisoft’s Chief Executive Officer Yves Guillemot explained:
“Digital games don’t react as fast on console as they do on PC. What we can say is that when games are older than one year, digital is a lot more dynamic on console because there are less units in stores. It’s a new business and new trend. We want to get rid of the stocks in stores before lowering the price on digital,” said Guillemot.
This may seem like a bad deal for gamers, and really it is. Guillemot states that he believes this will last as long as physical games remain the dominant way of buying games.
“We think [pricing] will get more inline with time,” said Guillemot. “If you look at the PC trend, I think you will see that on consoles. But you’ll have to wait for that to happen at the same speed.”