On their Twitter page, Nintendo announced a partnership with Facebook to hold a Super Mario Maker Hackathon next week to promote the upcoming level design game. Nintendo later went in more detail on the competition in a post on the Nintendo website.
Facebook employees will design levels in the game in a competition, w/ one level available to download for free after launch. (2/2)
— Nintendo of America (@NintendoAmerica) July 23, 2015
The hackthon is is an event that the team at Facebook does once in a while, giving their employees an opportunity to get away from the daily grind of making sure all their users’ data is mined to their benefit for a while and quickly create something fun and interesting to them. This Super Mario Maker Hackerthon will be open to Facebook’s employees to design a level in the game right from Facebook’s headquarters in Menlo Park on July 28 and July 29. The competitors will be given the special demo of Super Mario Maker from this past E3 to design a new level for everyone’s favorite plumber to traverse. The levels will be judged by a panel with members from the Nintendo and Facebook teams. The winning team or individual will have their level featured in Super Mario Maker following the game’s release.
“Facebook is known for connecting people through delightful shared experiences,” said Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing. “Video games fit that mission perfectly, and we’re thrilled to work with a partner like Facebook to help more people form connections through the joy of games like Super Mario Maker. It’s easy for anyone to create levels in the game and share them with friends, and we can’t wait to see what the talented Facebook employees will create before the game becomes available to everyone starting on the 11th of September.”
Nintendo will also be making a documentary video series of the event available for fans to watch following the event’s conclusion. They will also be updating and sharing moments from the event live on their social media pages.
At the very least, it will be interesting to see the level that wins be included into Super Mario Maker. Heck, considering the entire game is going to grow from user-generated levels, we might end up seeing a number of them appearing over time. I also wonder if the competition will be like that scene in The Social Network when they had to compete by hacking while drinking. That should make for a different video game documentary.
Super Mario Maker will be released on the Wii U on September 11 to coincide with the 30th anniversary of the original Super Mario Bros.