Splinter Cell’s New Zealand Shootout
For Splinter Cell Conviction, someone at Ubisoft’s marketing partner, Monaco Corporation, thought it would be a great idea to have a guy stagger into a pub and pull out a gun to start shooting at patrons. The stunt didn’t just get the attention of the cops, the actor nearly got shot. The police managed to figure out that it was a fake gun just as they took it from the guy, and no one was happy. But really, how did the company expect that to go: the guy would pull his gun out and then shout, “BUY SPLINTER CELL CONVICTION FOR THE XBOX 360”?