When Nintendo announced a partnership with car maker Mercedes Benz to bring Mercedes DLC to Mario Kart 8, I thought it was the silliest thing. Obviously kids want luxury, fuel-efficient, 4-wheel drive SUVs in their video games.
Still, whoever is in charge of the ad campaign for this odd partnership deserves a raise for combining the wackiness of Mario Kart 8 with the promotion of two Mercedes Benz SUVs. These two new ads for the Mario Kart 8 DLC shows off the downloadable Mercedes racing karts and features live-action actors dressed up as Mario, Luigi, and Peach racing the real Mercedes’. It’s weird.