EA CEO Andrew Wilson discussed some of the finer points behind the goals of EA’s new subscription service EA Access at a GamesBeat 2014 Conference earlier today. The main takeaway? EA is trying to feed the human desire to steal.
Wilson described EA Access’ business model as being built on the assumption that people like to feel that they’re essentially “stealing” from a company when they think that they’re getting more than their money’s worth from a product. EA Access offers players an instant library of older games, early trials of upcoming games, and digital game discounts.“What we want is to make you feel like what you get [with EA Access] is worth more than the money you have in your pocket,” said Wilson. This all comes at the cost of $5 a month or $30 a year. If you think that’s a steal, that’s the point.
Wilson later discussed some of EA’s issues with buggy releases and why Dragon Age: Inquisition and Battlefield: Hardline had to be delayed: “When you look at something like Battlefield: Hardline,” said Wilson, “we think there’s more innovation you can put into the game. We think you could be doing completely new things. When we pushed back Dragon Age a few weeks, we wanted more time to get rid of bugs…”
Do you think EA Access will be worth it’s price? Leave your thoughts in the comments below!