Because that’s exactly what the world needs right now. Another goddamn zombie movie.
Anyway, remember when back in 2011 Lionsgate purchased the rights to a film adaptation of Deep Silver’s Dead Island franchise? Me neither, but (surprisingly) it looks like this big screen adaptation is actually moving forward (albeit with a different partner).
Deep Silver is working with Occupant Entertainment to “package, produce, and finance” the Dead Island movie, which will begin production in early 2015. According to Occupant officials Joe Neurauter and Felipe Marino, the series’ trailers “provide a great template for launching a film franchise with a distinctive and commercial take on the zombie apocalypse.”
“Distinctive” and “commercial,” aren’t those two kinda mutually exclusive? And since when was “commercial” a positive attribute, something to brag about? By it’s very definition something that’s “commercial” is “profit-oriented,” exploiting the lowest-common denominator to make the most money. Original, “distinctive” ideas are rarely commercial.
But more importantly, the market is already saturated with zombie movies that are high on budget but low on originality. To put it bluntly (and if you’ll forgive the pun), zombies are dead: they’re boring, old hat, and it’s high time we (and Hollywood) move on.