Commercials are gross. Companies spend thousands of hours and millions of dollars to figure out how to sell a product to people like you and I. They’re formatted to appeal to certain demographics, and use annoying buzz-words like “new” and “fresh”. Trailers for video games are a different breed altogether. Video game commercials are timeless. They’re designed to be clever, funny, emotional, and appeal to gamers’ nostalgia. Here are 7 of the very best commercials gaming has to offer.
#7 Dead Island: Announcement Trailer
This trailer shocked many of us back in 2011, and not just because of the powerful imagery of a family being brutally destroyed. That shock came from the presentation and watching the family’s story being told in reverse order. The production value was top-notch for this three-minute spot. Whether or not the trailer was an accurate representation of the final game, it has easily earned a spot on this list.
#6 Gears of War: Mad World
A good score can can make the trailer, and this Gears trailer is case and point. I can think of no better song to play whilst a tired Marcus Fenix wanders to his imminent death than Gary Jules’ melancholic track “Mad World.” This is one trailer from last-gen that I just can’t shake.