Today, Microsoft presented a new hub for experiencing the 2014 World Cup, which will be played in Brazil. The hub, aptly named ‘Destination Brazil’, will allow gamers to see live statistics on matches, receive notifications when a match’s about to start, as well as premiering Every Street United, a reality TV show produced by Microsoft Entertainment Studios.
The main app, with the live statistics, tweets, and other World Cup information, was developed by Soho Studios, who will be monitoring usage of the app to improve the experience, as he told Eurogamer.
“We don’t know what you’re going to be doing all of the time,” he said. “We’ve never done this before. We don’t know if it’s going to be incredibly helpful and you’re going to go, ‘that’s the most amazing thing I’ve ever had and I can’t live without it,’ or you’ll go, ‘yeah, it’s kinda cool, but when I’m watching the game I don’t want any extra information because it’s a bit noisy.’ Or, when I’m playing FIFA, just give me all my screen back and when something happens I’ll just jump in and check it out.
Microsoft is also pushing the hub as a way to get more users to hook up their cable system to the Xbox One, as Matthew Reid, senior product marketing manager at Microsoft for Xbox sports experiences, told Polygon.
“What this delivers is an experience that you can then layer on top of the rights that you already have as a subscriber through your cable operator, or if you have an over-the-top partner. Our real focus is the TV HDMI-out experience — we’re trying to drive more adoption there — but it really is dependent on the end user’s ability to have access and rights.”
Destination Brazil will be available in Australia, Austria, Canada, France, Germany, Ireland, Italy, Mexico, New Zealand, Spain, the U.K. and the U.S. You don’t need an Xbox Live subscription to use it.
If you’re a soccer fan, do you plan to use the app?