Watch Dogs Marketing Prank

Want to hack into your city’s electrical grid and modify traffic proceedings? There’s an app for that.

Well, that’s not really true. But, a bunch of unsuspecting customers from a cell phone shop sure believed it! In the latest marketing campaign for Ubisoft’s Watch Dogs, people were tricked into thinking that their cell phones had the ability to hack into various electrical infrastructures. The upcoming game is centered around that very premise.

Watch Dogs will be released on May 27, for PC, PlayStation 3, PlayStation 4, Xbox 360, and Xbox One. A Wii U version is also in the works, but will be released at an unannounced date.

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