This week, Activision is teaming up with Treyarch and XBox to offer a 25% off sale on all Call of Duty Personalization Packs through XBox Live. In addition to that, they are also donating all profits from this sale to the Call of Duty Endowment. This endowment was created by Activision for the purpose of helping soldiers transition back into civilian life after service in combat zones. Dan Goldenberg, Executive Director of the Call of Duty Endowment, made the following comment in reference to this:
“This is a great opportunity for the Call of Duty community to get involved, and we’re delighted to work with Treyarch and our friends at Xbox to donate all profits from this activity toward helping vets find good jobs. For most veterans, there’s nothing more important to easing their transition back into the civilian world than finding meaningful work.”
A large publisher like Activision gets a lot of criticism from the gaming community for being…well…a large publisher, but it really is commendable to see them giving something back. One could even argue that Activision is doing more for American soldiers than the American Government these days.
This event will starts today and will run until October 14th. You can find more information about the Call of Duty Endowment here.