Rockstar’s Grand Theft Auto V (GTA V) is the most expensive video game to date, costing roughly $265 million to develop and market. For reference, that’s almost how much it costs to make a Hollywood blockbuster. But it turns out this was a good investment: GTA V brought in over $800 million dollars worldwide in one day, and it’s predicted that sales will hit over a billion dollars in the first month.
This is a record not just for publisher Take-Two, but for the games industry as a whole. GTA V has surpassed all previous launch-day revenues, easily overtaking the former record-holder, Call of Duty: Black Ops II, which made around $500 million on its first day. GTA V is also the biggest UK launch ever, selling 1.57 million copies on its first day.
This is particularly impressive given that the next-generation consoles, the PS4 and the Xbox One, will be released in November. Games sales typically stall in the months before a new console is launched, but GTA V has proven that this isn’t the rule. If anything, it might be a year or so before the industry sees sales like this again.