According to Gamasutra, Ubisoft’s digital distribution service Uplay will begin selling games published by its competitors, such as EA. In turn, Ubisoft games begin to be sold on EA’s Origin platform. This is all part of an effort to improve their services, which are increasingly becoming more competitive with Steam. In addition to selling a larger selection of games, Ubisoft plans to emphasize Uplay as a social tool, and feature weekend sales.
In an industry where digital distribution is becoming more and more important, it is great to see Steam is getting some competition.