[springboard type=”video” id=”663047″ player=”twfi001″ width=”600″ height=”350″ ]
I would love it if rainbows and butterflies existed with every ad campaign; it’d be amazing if they all worked perfectly and never sucked. Unfortunately, a really bad idea is bound to get an OK. The frequency of this within the game industry is just alarming. This rant isn’t just at Square Enix, but rather every publisher that attempts to OK something like this. I don’t sugarcoat much in it, either. The message is simple: try harder. It shouldn’t be that hard to come up with good ideas about how to market video games to gamers when the industry itself is made up of them! Here’s the link to the Rock Paper Shotgun article I mention in the video detailing what the game was.